Create a Hook That Sells You

Learn the core elements of a successful TV pitch and apply them to your own career story so you can stand out in interviews, networking, and beyond.

Craft a Story-Driven Résumé

Redesign your resume to reflect your voice, not just your job titles—with strategies to highlight your strengths and skip the clichés.

Fuel Your Visibility

Gain exclusive access to templates, exercises, and resources that guide your personal brand journey—from log line to LinkedIn.

About the Course

You’re not a list of job titles, you’re a fully developed show with a hook, a storyline, and a standout presence. This course guides you through the art of personal storytelling using the same frameworks networks use to greenlight their next big thing. You'll learn how to define what makes you watchable, create your own personal log line, and pitch yourself across industries using language that resonates and a brand that sticks. We’ll go beyond theory with real exercises, strategic positioning, and the mindset shift needed to reframe your career story into a multi-platform pitch—one that works in interviews, online, and in rooms of influence. Whether you're in entertainment, nonprofit, or the 9-to-5 world, this course helps you claim your spotlight and own your narrative.

What Our Students Are Saying

Don’t just take our word for it — see how others turned their creative identity into a standout personal brand.

”
I think it was great to think about ideas in a completely different way.
Course Student

 ★★★★★

”
The idea of composing your work history as a living story rather than just a regurgitation of past roles is a very compelling one.
Course Student

 ★★★★★

Meet Your Instructor

Shannon Malone-Benedictis (she/her) is a two-time Emmy award winning documentary filmmaker, creative consultant, and speaker & facilitator. From writing her first play at age 10 to executive producing documentaries for Disney+, Netflix, and others, she's always loved telling stories. Her first career was as a talent agent, so she knows what it takes to sell not only an award-winning program but also an award-winning professional.

Course Curriculum

7 Chapters · 33 Lessons

  1. 1

    Introduction: All the elements of a great tv pitch are inside you

    1. Meet Your Instructor: Shannon Malone-deBenedictis Free preview
    2. Why This Is Important? Free preview
    3. What You Will Takeaway From This? Free preview
    4. What You Will Need For The Class Free preview
  2. 2

    Discover Your Show—What Makes You Watchable?

    1. (Included in full purchase)

      Why now is the time to reframe your career story

    2. (Included in full purchase)

      Breaking down a pitch: story, talent, audience, materials

    3. (Included in full purchase)

      Case Study: HOME TOWN

    4. (Included in full purchase)

      Keywords that define you

    5. (Included in full purchase)

      Class 1 Exercise

  3. 3

    Find Your Log Line—What’s Your Show About?

    1. (Included in full purchase)

      The importance of a “hook” in your personal pitch

    2. (Included in full purchase)

      What’s your storyline? (Think: theme, twist, transformation)

    3. (Included in full purchase)

      Difference between skill and talent

    4. (Included in full purchase)

      The Platypus Principle: Embrace your weird, powerful uniqueness

    5. (Included in full purchase)

      Your Promotional Blurb (aka Your Logline)

    6. (Included in full purchase)

      Class 2 Exercise

  4. 4

    Promote Like a Producer—Packaging Your Story

    1. (Included in full purchase)

      The difference between roles and transferable skills

    2. (Included in full purchase)

      How to shape your pitch for different “networks” (aka industries)

    3. (Included in full purchase)

      Translating TV roles into other sectors

    4. (Included in full purchase)

      The Secret Power of Networking and Accountability Partners

    5. (Included in full purchase)

      Class 3 Exercise

  5. 5

    Shaping Your Resume + Cover Letter

    1. (Included in full purchase)

      Turn your credits & projects into accomplishments

    2. (Included in full purchase)

      Resume Basics

    3. (Included in full purchase)

      Cover letter: Your Sales Pitch

    4. (Included in full purchase)

      How to beat the algorithm

    5. (Included in full purchase)

      Class 4 Exercise

  6. 6

    From Pitch to Production—Taking Your Story Public

    1. (Included in full purchase)

      Finalizing your personal brand pitch

    2. (Included in full purchase)

      Selling yourself confidently in person and online

    3. (Included in full purchase)

      Leveraging LinkedIn and short-form video content

    4. (Included in full purchase)

      Resources for career coaching, resume help, and next steps

    5. (Included in full purchase)

      Class 5 Exercise

  7. 7

    Thank you + Resources

    1. (Included in full purchase)

      Thank you!

    2. (Included in full purchase)

      Resources

    3. (Included in full purchase)

      Presentation Mini-Deck

Ready to Stand Out and Get Hired?

Enroll now to access exclusive strategies, tools, and expert guidance to help you pitch yourself confidently, revamp your resume, and land the opportunities you deserve.

$19.99

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